field notes · running our own blog

AI SEO AgentMy experience of running our blog using an SEO agent

Abhishek Iyer also runs the channel on Telegram. He shares his process of planning ahead, having a weekly cadence, and reading through each blog post before he publishes it.

Every post human-reviewedWeekly cadenceRun from Telegram
Telegram thread: reviewing a draft — shorter paragraphs, humanize, titles as questions
Live · last reviewed 2026-05-20·1,800 words · 8-min read
01 / Field notes
Field notes from running our blog

ACME.BOT's founder and former Google search engineer documents the workflow he uses to run the company blog with ACME.BOT.

Abhishek Iyer

Abhishek Iyer

Founder, ACME.BOT · former Google search engineer

LinkedIn

I wrote search systems before ACME.BOT. When I thought of starting up a blog, I could just hired a content mill to write things. Instead, I chose to run it with an agent of our own -- from my phone.

Here's what's been up to this point. We're certainly still in the early days (and so far haven't seen any traffic data to showcase), and I just have a process I follow. At a minimum, every post has to clear this bar to get published: would I have enjoyed reading this?