In a world where answers are just a click (or even a voice command) away – are you winning the battle for instant user attention? The rise of ‘zero-click’ searches (where answers appear directly on the search results page) has changed the digital landscape. For businesses, the challenge of scaling Search Engine Optimization (SEO) and…

In the fast-moving field of digital marketing, Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) have become increasingly intertwined with artificial intelligence (AI). It’s important to separate fact from fiction about content automation and its impact on search visibility as we move through 2025. This article aims to debunk the top five myths surrounding…